A digital marketing company in Hauz Khas plays a crucial role in today's business landscape. With the rapid growth of the internet and social media, businesses are constantly seeking ways to reach their target audience and increase their online presence. Digital marketing companies help businesses achieve these goals by leveraging various digital channels such as social media, search engines, email marketing, and more. Hauz Khas, a vibrant neighborhood in South Delhi, is home to a plethora of businesses ranging from startups to established companies. In such a competitive environment, having a strong digital marketing strategy is essential for success. A digital marketing company in Hauz Khas can provide businesses with the expertise and resources needed to navigate the digital space effectively. These companies offer a wide range of services, including search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, content marketing, and more. By underst...
E verywhere on the internet, ads are targeted towards you based on extremely specific information about you. Targeted advertising is defined as ads that are designed to reach specific groups of people or individuals based on their interests, demographics, physical location, and more. This practice of collecting your internet behavior data falls under the banner of " Targeted Advertising ." Most research on targeted advertising has focused on the practices of American companies, however, India is one of the hotspots for this type of advertisement. It is expected that the Indian online ad industry is likely to grow at an average annual rate of 17.0% during 2016-2021. This paper will help you better understand how your data is being used to create targeted ads, why this practice is an invasion of privacy, and how it affects society as a whole. Is Targeted Advertising an Invasion of Privacy in India? Yes , targeted advertising is an invasion of privacy in India. Targeted ads are ...