Choose the right advertising medium for your business

 Advertising is a paid, persuasive form of marketing communication that engages the viewer and encourages them to take action.  An advertising medium is any platform through which advertisers communicate their message to potential customers. The internet has continued to grow as an advertising medium globally. Newspapers, magazines, radio, and television are also common forms of mass media with high levels of exposure within India. Broadcasting requires expensive infrastructure and technology; but provides free access to all, regardless of income, while Digital Marketing Agencies in Delhi offer cost-effective and time-saving online advertising options.

Different types of advertising medium

Digital Advertising: Digital media include any form of electronic communication especially computer-mediated communication (CMC) that involves two or more people. The Internet is the largest digital media channel worldwide.  There are various website design and development company in India that offer digital marketing services to grow brand value as well as sales.

Print Advertising: Print advertising is a form of advertising which draws your attention and allows you to make a decision whether or not to buy the product. It can be consumer magazines, newspapers, pamphlets, and even flyers and posters that catch your attention with its images as well as texts to explain what they want you to do next. 

Broadcast Advertising: Broadcast media refers to any kind of electronic device used for communication such as radio, television, or mobiles. These are short, persuasive messages usually featuring a spokesperson speaking directly to the camera about the product or service they are promoting.

Outdoor Advertising: Outdoor advertising is any form of public communication designed to reach consumers who are outside of the home - commonly on street signs, billboards, building walls, buses, and subways. 

Direct Mail Advertising: Direct mail refers to marketing communications sent through post office deliveries rather than more traditional methods such as newspapers or magazines. They typically include some kind of promotion, offer or request regarding products or services.

 How can you select the right advertising medium for your brands?

All mass media are not equal in terms of cost, impact, reach, clarity, etc. These are some factors that will help you know which media is best suited for your advertisement campaign:

Target audience: The target market refers to the group of people a company believes will be most receptive to its product or service offering. Knowing which channel they tend to use more frequently as well as lifestyle habits such as shopping preferences and online activities make it easier to decide how best to reach them.

Company’s position: If you are a new company with no track record or credibility, you have to prove that your product is good and then start advertising. This may not happen if people do not even know about your existence. In this case, the best strategy would be to advertise on cheaper channels or even digital marketing.

Competition's advertising strategies: The most effective way to do comparative advertising is to look at what competitors are doing in terms of advertisements both offline and online. Often companies will use identical campaigns with different executions.

Budget: Your budget plays a key role in determining which advertising medium you choose because each has its own unique benefits and limitations. Radio ads are cheap but the audience is limited to those who are tuned into it at that moment, whereas TV ads on the other hand tend to be more expensive but reach a wider number of people. On the other hand, digital marketing offers an online platform where the company can reach out to a wider audience through various online campaigns such as email marketing, social media, etc. 

Reason for advertising: You need to know why you are advertising before deciding which medium to use.

The best way for companies with small budgets and new ideas is to contact a digital marketing agency in Noida. It is affordable, low profile, and easy to track effectiveness on the basis of response rates. Those with bigger budgets should opt for more expensive media like TV or Radio. Digital has risen steadily in recent years and will continue rising as well where you can expand and grow your business while targeting an online audience.